Along with other motor cycle manufacturers, AMC kept their name in the forefront of the biking public's mind by advertising their products in the specialist magazines and newspapers.
The front cover pages of the 'Motor Cycle' and 'Motor Cycling' magazine were obviously the most sought after positions to place eye catching information of the latest models being promoted, and AMC machines were prominently placed there over the years.
As a break from the usual form of advertisement, though, a series of cover pages were commissioned in the early '40s that sought to give technical information on some of the more interesting parts that make up a motor cycle. Under the heading of 'For Your Information Please!', several of them gave a brief explanation of the various processes used in their manufacture with illustrations of the equipment used.
Included among the more technical covers were a series in 1948, headed 'Craftmen', that featured some of the longer serving AMC employees, with information on their specialities within the firm.
The following thumbnail gallery lists these special cover pages (in chronological order) for easy reference. Each image can be opened up to a readable size by clicking on it.
The first group were headed 'For Your Information, Please' and gave pocket descriptions of the work carried out in the various departments of the AMC factory.
The next group were headed 'Matchless Production' and gave details of the work involved in the manufacture of individual components.
The 'Special Features' set of cover page advertisements were more concentrated on the design features on various Matchless models.
Their were many long-serving employees at the AMC factory and, in 1948, the work of several of them was recognised in this series of cover pages entitled 'Matchless Craftsmen'.
This next set of cover pages reverted back to more straightforward advertising, covering various areas of the Matchless motor cycles range.
The following set of images were taken from a 1952 AMC sales brochure where each model in the range was coupled with a background photo of key personnel working in various departments of the factory.
... and also these advertisements featuring various factory departments:
These next two pictures formed the end pages of the 1929 Matchless sales brochure and show rare views of
many of the departments at that time in the firm's history.
Note that the factory was a four-storey one even at that early date.