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Cover Pages









Set of Cover Pages pic
Selection of cover pages


Along with other motor cycle manufacturers, AMC kept their name in the forefront of the biking public's mind by advertising their products in the specialist magazines and newspapers.

The front cover pages of the 'Motor Cycle' and 'Motor Cycling' magazine were obviously the most sought after positions to place eye catching information of the latest models being promoted, and AMC machines were prominently placed there over the years.

As a break from the usual form of advertisement, though, a series of cover pages were commissioned in the early '40s that sought to give technical information on some of the more interesting parts that make up a motor cycle. Under the heading of 'For Your Information Please!', several of them gave a brief explanation of the various processes used in their manufacture with illustrations of the equipment used.

Included among the more technical covers were a series in 1948, headed 'Craftmen', that featured some of the longer serving AMC employees, with information on their specialities within the firm.

The following thumbnail gallery lists these special cover pages (in chronological order) for easy reference. Each image can be opened up to a readable size by clicking on it.


The first group were headed 'For Your Information, Please' and gave pocket descriptions of the work carried out in the various departments of the AMC factory.


Connecting Rod
Connecting Rod
Oil Pump Plunger
Oil Pump Plunger
Big End Bearing
Big End Bearing
Crankpin
Crankpin
Piston
Piston
Teledraulic Forks
Teledraulic Forks
Cams
Cams
Rocker Gear
Rocker Gear
Tappets and Guides
Tappets and Guides
Main Shaft (drive side)
Main Shaft (drive side)
Main Shaft (timing side)
Main Shaft (timing side)
Grinding the Gudgeon Pin
Gudgeon Pin

The next group were headed 'Matchless Production' and gave details of the work involved in the manufacture of individual components.


Grinding Con Rod Bore
Grinding Con Rod Bore
Gear Cutting
Gear Cutting
Surface Grinding
Surface Grinding
Broaching
Broaching
Crankcase Machining on the Auto-Lathe
Crankcase Machining
Inspection - ganged gauges
Inspection Ganged Gauges
Cylinder Boring
Cylinder Boring

The 'Special Features' set of cover page advertisements were more concentrated on the design features on various Matchless models.


Crankpin (two-piece)
Crankpin (two-piece)
Oil Filter
Oil Filter
Oil System
Oil System
Flywheel Assembly
Flywheel Assembly
The Engine
The Engine

Their were many long-serving employees at the AMC factory and, in 1948, the work of several of them was recognised in this series of cover pages entitled 'Matchless Craftsmen'.


Wheel Building (Pat O'Leary)
Wheel Building (Pat O'Leary)
Hardening (Harry Allcock)
Hardening  (Harry Allcock)
Experimental (Bill Lovett)
Experimental (Bill Lovett)
Tyre Fitting (Harry Tombs)
Tyre Fitting   (Harry Tombs)
Inspection (Harry Briley)
Inspection   (Harry Briley)
Enamelling (Bill Freeman)
Enamelling   (Bill Freeman)

This next set of cover pages reverted back to more straightforward advertising, covering various areas of the Matchless motor cycles range.


Engine (1-cyl)
Engine (1-cyl)
Gearbox
Gearbox
Rear Springs
Rear Springs
Teledraulic Forks
Teledraulic Forks
Brakes
Brakes
Engine (2-cyl)
Engine (2-cyl)
3-bearing Crankshaft
3-bearing Crankshaft
Light-alloy Cylinder Head
Light-alloy Cylinder Head
Spares and Service Department
Spares and Service Department

The following set of images were taken from a 1952 AMC sales brochure where each model in the range was coupled with a background photo of key personnel working in various departments of the factory.


Man Behind Matchless - Cylinder head milling
Cylinder head milling
Man Behind Matchless - Petrol tank brazing
Petrol tank brazing
Man Behind Matchless - Wheel building
Wheel building
Man Behind Matchless - Press shop
Press shop
Man Behind Matchless - Crankcase turning
Crankcase turning
Man Behind Matchless - Wheel sprocket cutting
Wheel sprocket cutting
Man Behind Matchless - Competition shop
Frame brazing
Man Behind Matchless - un-idenified
Press shop

... and also these advertisements featuring various factory departments:

Advert from 1950
Drilling Bay (crankcase machining)
Drilling Bay
Drilling Bay   (cylinder head machining)
Advert from 1950
Press Shop   (petrol tank)
Frame brazing advert
Frame Brazing
Advert (finishing)
Finishing Shop (mudguards)
Advert (inspection)
Inspection (wheel hubs)
Super Clubman poster
Various Processes
Super Clubman poster
Assembly Track
Factory at night
Factory at Night